What *Exactly* A Travel Copywriter Is And Why You Might Consider One For Your Travel Business

As you know, just about every single market is oversaturated. And not to get too Debbie Downer on you, but especially so is the travel industry.

It takes A LOT to stand out from the rest. You need consistency, trust, and personality to persuade your audience that you are, without a doubt, better than your competitors.

That starts with consistent and careful messaging. And comes when you focus on their specific interests and what benefits they’re looking for. So how exactly do show them that you can be entrusted with their travels, money, and time? When you tie promises to an irresistible offer.

But for many, conveying *one-of-a-kind, tailored, super special* offers through words is hard.

And that’s where travel copywriters come in! We live, breathe, and seek travel just like you do AND know our way around words.

Let’s discuss specifically what a travel copywriter is and if hiring one for your travel business may be just what you need.

What Does a Travel Copywriter do?

By definition, a travel copywriter is a specialized writer who creates engaging content specifically for the travel and tourism industry with the goal of tempting audiences to explore alluring destinations, book “once in a lifetime” trips, or engage with travel-related gotta-have-it products and services. They fuse imaginative storytelling with marketing strategies to draw out emotions, build brand identity, and ultimately drive sales.

In other words, the goal of a copywriter is to effectively show your readers how awesome your offers are. 

Through a carefully tailored strategy with lots of research, SEO, understanding your audience, and then lots of the right words, we approach your readers with an offer that feels like you’re speaking right to them. 

You’re excited, now they’re excited, next it’s time to take action!

So how do I do that? I start off with asking you lotsss of questions like, what type of people do you want to reach? What kind of traveling do they like to do? This way, we can find who we need to reach and zero in on their specific interests.

Next, I get to work on doing lots of research. I want to understand your target audience’s habits, budget, time flexibilities, etc. so that your business becomes the right solution to all they’re looking for. 

After I am confident that I understand your personality and brand plus your audience, I get to work writing. I’ll work to bring your knowledge and expertise together all while positioning your offers as benefits to your readers.

And after we edit and fine-tune, you’ll have clear, concise, and convincing copy!

Why You Should Consider Someone Who Works Within Your Niche

You want to work with someone who understands not only you, but your scope of business.

 You cannot reach the right people without speaking their language and without understanding their needs. That would be like trying to sell a relaxing resort-type stay to 21-year-old college students who need cheap accommodation and a rowdy time. See why it’s important to get it right? If you cannot connect with their needs, you’ve already lost their sale.  

You need someone who understands your business enough to appeal to each individual person who comes across your business. That is a good reason why hiring someone who understands your niche first-hand to write for you, as opposed to a copywriter to covers many niches. 

As for my credentials, for the past 10 years, I’ve been weaving travel and writing together which has allowed me to work with those who also wish to wander. I help travel bloggers, travel agents, retreat hosts, and other impassioned product and service business owners within the travel niche bring their vision and voice to life by crafting copy that moves their dream clients into action.

How to Know when You’re Ready to Consider Adding a Travel Copywriter to Your Team

Well, if you’re here and you’ve made it this far, chances are, I’m either really good at writing, or you’re interested in hiring a copywriter to write for you. I’ll assume it’s the latter. So let’s go over some good indicators:

• You want to cry every single time you get started but can’t finish. I hear you. Trying to tackle a task that you can never seem to complete (or if you do, you doubt your work), is a really sucky feeling. You feel the anxiety kick in every time you realize another day has passed without making good progress on your writing tasks, you feel like you’re just copying what everyone else in the industry is saying, and you can’t seem to manage to sell your own unique spin and offers in a compelling way.
• You’ve tried the DIY approach but still feel the gaping gap between the content you have and the copy you know you need.
• You are ready to start showing up as the best version of yourself and give your audience that version too. No worries if you do not have time or expertise to complete your tasks. That’s why copywriters exist. And with the right one, you’ll be taking huge sighs of relief in no time while your copy works for you continuously – even while you’re sleeping, off enjoying yourself, and doing more things your newfound time.      
• You have the budget. Hiring a copywriter is an investment. But more than pays for itself a million times over not only in generation of sales, but the confidence and assurance you feel in handing over a task to someone who can do it properly, all while it sounding like you.

How I Can Help Your Travel Business

1. Blog posts- did you know blogging is still one of the best ways to attract organic reach back to your website? Through the approach of research, SEO strategies, and creative writing, you’ll be well on your way to being discovered by your dream clients.
2. Newsletters- You’ve heard people say getting emails are the key to success in your business. I will help you craft weekly newsletters that have your subscribers taking aligned action.
3. Travel and retreat itineraries- Let’s put a competitive edge on writing your travel and retreat itineraries in a way that are so appealing and fun that no one can refuse.
4. Product and service pages- Whatever you’re selling, you have to know how to do it right. You probably have a brilliant offer- but so does everyone else. You have to know how to market it in a way that is unique and stands out from the rest. So how do we do that? We focus on how it benefits your readers. When you come at it from that angle, you will have a lot more yesses.