So Your Travel Business Needs A Multifaceted Cheerleader on Its Side of the Court?
Great, let me grab my Buyer’s Psychologist, Travel Advisor, SEO Specialist, Storyteller Strategist, Voice Impersonator, Trend Analyzer, and Analytics Queen poms!
With your business standing on the solid pillars of expertise, passion, and heaps of hard work, you could make lists longer than a CVS receipt on why people should be booking and buying from you
But even with a million miles’ worth of reasons to choose you, finding the nuance to get that across to someone who hasn’t been there, met you, or seen what you see is a struggle.
You can know your offer inside and out and still find it tricky to put into words what makes it click for someone else.
It’s easy to get stuck in the endless cycle of tweaking, rewriting, feeding it to the word-slop robot, and repeating. Then scrapping it altogether — paper ball launched across the room into the bin-style.
I’m that travel writer girl who really knows her stuff.
Before Cali Copywrite Co., I spent 10 years working as a Media Marketer and Strategist for some big names in the home DIY industry (head over to my LinkedIn if you’re curious who. I name-drop 👀).
But long before I ever knew what marketing was, I was a kid dreaming about travel. It was my first curiosity and passion, and it gave me an inkling of the direction I’d eventually take.
Put those two worlds together, and you’ve got quite the powerhouse. My travel experience helps me appreciate the nuances of what I’m writing about, while my marketing background helps me look beyond what a business wants to say and consider what its audience needs to hear. I bring both perspectives to your business, along with a decade of experience with audience insights and performance analytics, and a whole lot of curiosity about the connection between what a business offers and what its audience values.
Turns out, my marketing background and travel obsession make quite the team.
Some things I’d share if I were ever in a ‘let’s go around the room and introduce ourselves along with a fun fact’ situation:
01 I’m a frequent flyer to the Skyscanner ‘Everywhere” section
02 I check the Dollar/ Euro exchange rate daily even if I am not in Europe or planning a trip to Europe
03 While nothing beats a Jet2 holiday, lately, you can find me at the lake house hanging with my hens (affectionately named One, Two, Three, and Four) or tending to my fruit, vegetable, and flower gardens
04 I was my university’s very first American student when I exchanged in South Korea my senior year
05 My traveling style is to slow-n-steady a place for a month so that I can leisurely fit into a month what most people cram into a weekend
06 I prefer researching travel destinations by reading blog posts I find on Pinterest over watching TikTok, Reels, or YouTube Vlogs. Please never stop blogging, travel influencers!!
07 My ideal day traveling usually consists of trying out a coffee shop I hadn’t researched ahead of time (hello type-b traveler), putzing away at a flea market, and sitting at the beach or a park with a picnic made up of new-to-me grocery store finds
08 I am a major country and city repeater
09 I’ve pet sat 100+ dogs, cats, bunnies, tropical fish, and even ducks spanning the U.S., Canada, Mexico, Peru, Poland, Luxembourg, Germany, the Netherlands, Norway, Sweden, Spain, Portugal, Thailand, and South Korea (that’s 14 countries if you lost count). Hit me up if you ever need a pet sitter!
My Mission:
To make sure you feel heard, understood, and confident that your business is in the right hands. To get to the heart of what you’re trying to communicate, uncover what’s getting in the way, and give your ideas the thought, strategy, and care they deserve.
“So, what made you decide to partner with businesses exclusively in the travel industry?” -most of my clients
The answer lies within my childhood fixation. (You know, that one thing that endlessly fascinated you? Mine was Germany.)
Growing up, my dad used to read me Aschenputtel before bed, I strong-armed my brothers into learning the language with me, and even begged my parents to let me do an exchange year there during high school (spoiler: they didn’t go for it).
Still, I remained a proper fanatic and later chose a university with an intensive business program that traversed 14 countries (Germany included, of course!).
And it definitely lived up to the decades-long pedestal I’d put it on (actually, so did all the countries. So much so that I ditched my senior year in Chicago to study in Seoul! But hey, why not when you’re an International Business major, am I right?).
I moved to Germany following graduation and realized, through dream-come-true days, that my life course had been changed indefinitely. The world has a way of expanding your mind, opening it to new possibilities, and sometimes even changing the entire direction of your life. It feels only natural to align with business owners who know that same pull.
So there you have it. A childhood fixation grew into a lifelong passion, and now I get to work with like-minded clients who stoke it with life and beautiful purpose.
Now you know how the travel bug bit me and next I hope to hear how it got you too!
(More specifically, how did your travel business come to be, what makes your business worth talking about, and what you want people to see when they discover it. I’m all ears.)
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