Cali Copywrite Co. Mission
To take the very essence of your business and weave it into thoughtful and compelling copy that positions your offer as a gotta-have-it solution.
Hey there! I’m genuinely so happy you’re here! It means a fellow wanderer who appreciates travel to their core has found me.
If I could guess, your life orbits adventure and you just can’t satiate it. You’ve scaled cold, dark, and damp mountainsides at 4 a.m. to catch sunrises, gotten way too excited to check out the varying menu items at a foreign McDonald’s, and experienced the happiest flicks in time that made you say to yourself, “I’m never going home”.
You’ve surely clung to many sentimental flashes in time before they faded into memories, honoring the what-will-become nostalgia through writing. And though it can be a massive struggle, even painful, to express your treasured experiences in a way that truly savors your sentimental viewpoint, they always pale.
But you sure do try. Because you want the world to know what a show-stopping planet we live on. But there’s only so many times you can hear crickets on the analytics before it feels totally defeating.
If that hits a little bit too close to home, it might be time to start handing the writing off to the expert (me) ;). And instead, using your new time to learn to dance salsa, join in on a pottery class, or say yes to that spontaneous invite to see the sunset with your new friends.
But my job is not just to free up your time by writing pretty words on a page. It’s to capture your audience and cultivate their trust. And with concise copy that removes point-not-quite-made confusion, you’ll have those dream clients lining up for your offers. Brilliant copy that converts is all you need to commence huge wins.
XO, Cali
“So what made you decide to niche down to working solely with travel businesses?” is a question I am asked so often. And the answer stems from my childhood fixation.
You know, the thing that endlessly consumed your fascination? For some, it’s ancient Egypt, the Titanic, or World War II.
Well, mine was Germany. My dad used to read Aschenputtel to me before bed, I strong-armed my brothers into learning the language with me, and even begged my parents to allow me to live there as an exchange student during high school (spoiler: they didn’t go for it). Either way, I remained a proper fanatic!
I promised myself that I would one day find my way there, and with that, I chose my university and major based with the goal of attending an extensive business program that traversed 14 countries in 10 weeks across Europe, Russia, China, and India.
But most importantly, Germany. Germany!
And well, I did get to go on that trip and Germany definitely lived up to the decades-long pedestal I had put it on (actually, so did all the countries. So much so, that I ditched my senior year in Chicago for Seoul! But hey, why not when you’re studying International Business, am I right?).
So as soon as that degree was in my hand a year later, I already had a one-way ticket and a suitcase packed with little more than high hopes and a prayer.
I lived in Germany for four years and in that time worked as a Media Marketer and Strategist before transitioning fully to copywriting and ‘digital nomadding’ across the span of 100s of cities, 30 countries, and 4 continents. At this point, I consider myself somewhat of a resident of the world.
So there you have it, I let the framework of my obsession guide my passion and thus fused travel and writing together to bring Cali Copywrite to life.
So now you know how the travel bug bit me and now I can’t wait to hear how it got you too!
(More specifically, I can’t wait to learn how your travel business came to be, what your unique passions are that make you stand out from the rest, and how I can help you write that in a way that really separates you from your competitors.)
Stay up to date with Cali Copywrite Co. through my socials:
