I’m sure we’d connect over some WILD travel stories.
I’ll start with a few of mine.
My favorite one is the time when elephants were my next-door neighbors when I lived on Phuket. Another, is when hundreds of manta rays were buried underneath the sands of the shallow Tenerife shore waters- all day long unsuspecting beach-goers were either slipping on the ray’s slick backs or being body slammed by their massive wings flying out of the water. Oh, and I can’t forget about when I visited Indonesia and (willingly) woke up at 3:30 am to scale the Ijen Volcano and descend into its sulfurous crater to witness electric-blue lava.
I love connecting with fellow travelers through stories. They’re a powerful tool for any business, but especially for those in the travel industry.
Why?
Because stories create bonds strengthened through relatable experiences. They welcome in your audience naturally- like you’re old friends catching up, picking up right where you last left off. By extending this sense of comfort and ease, you invite them to find themselves in your words and relate to your message on a personal level.
That’s what I’m all about over here- building personal connections with your audience, making them feel confident that you’re the right person to entrust their travel dreams to. Story’selling’ to an audience that feels aligned with your brand is like handing them the keys to a solution they were already looking to solve (only genuine sales tactics here!).
Hey, I’m Cali,
An equal-parts obsessed traveler and writer who fused my two greatest passions together
As a travel copywriter, I write for travel bloggers and influencers, retreat planners and hosts, travel event planners, luxury travel brands, travel agencies, tour guides, car rentals, cruise lines, airlines, vacation rentals (including hotel, Airbnb, and VRBO), and business owners who market a travel-related product or service, and help to position their offers as the ultimate answer to traveler’s dreams.
As a former Media Marketer and Strategist, having had access to plenty of business’s analytics over the years, I couldn’t overlook the undeniable impact the right words have. I turned this revelation into Cali Copywrite Co. and now help you, a passionate business owner, say exactly what you want to say —only in a way that’s a million times better.
SO THEN, WHY DO YOU NEED MY EXPERTISE?
Most simply put, you can’t do it all. I’m positive you wear all the hats in your travel business well, but it’s wearing you down.
Not to mention, do you ever force yourself to tackle those tasks only to find you don’t know where to start and if you’re even doing it right? How do you string words together in a way that accomplishes what you actually want to say? And how do you get your target audience’s attention, anyway?
You need someone you can count on to get those nagging writing projects done for you, and done right.
“What made you decide to work solely with travel businesses?” -most of my clients
The answer lies within my childhood fixation. (You know, that thing that endlessly consumed your fascination? Maybe for you it was ancient Egypt, the Titanic, or World War II.)
Well, mine was Germany. My dad used to read me Aschenputtel before bed, I strong-armed my brothers into learning the language with me, and even begged my parents to allow me to do an exchange year there during high school (spoiler: they didn’t go for it). Either way, I remained a proper fanatic and promised myself that one day I’d find my way there.
I chose my university and major with the goal of attending an extensive business program that traversed 14 countries in 10 weeks across Europe (Germany!), Russia, China, and India.
And Germany definitely lived up to its decades-long pedestal I’d put it on (actually, so did all the countries. So much so, that I ditched my senior year in Chicago to study in Seoul! But hey, why not when you’re an International Business major, am I right?).
I moved to Germany following graduation and began documenting my dream-come-true days through journaling, blogging, and Instagram. I stayed for 4 years before ‘digital nomadding’ across the span of 100s of cities, 30+ countries, and 4 continents.
Somewhere along the way, I realized that travel had indefinitely changed my course. It’s a force that has the power to deeply expand your mind while exposing its wonders. It feels only natural to align with business owners who distinctly know that life-altering pull as well.
So there you have it, I let the framework of my fixation guide my passion to bring Cali Copywrite Co. to life. And the clients I get to work with stoke it with life and beautiful purpose.
So now you know how the travel bug bit me and now I can’t wait to hear how it got you too!
(More specifically, I can’t wait to learn how your travel business came to be, what unique characteristics and qualities make you stand out from the rest, and how I can help you write in a way that best sells your offers.)
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