13 Inspirational Quotes that Prove Storytelling Should Be the Heart of Your Travel Brand:
It’s no secret that storytelling should be the heart of every brand. Why? Because moving stories take residence in our souls and inspire, drive, and influence our decisions which then change our lives.
Since the beginning of time, we have used storytelling in a multitude of ways; as a pleasant way to pass the time, to entertain, inform, and even to survive. We have learned how to preserve the generations both in the past and future by holding memories of old and handing them off to the new.
We have relayed tales of close encounters, bold bravery, grand perseverance, and great adventures. Stories are a constant in our existence and this remains especially true for travelers who come and go and often present small pieces of past adventures in exchange for companionship.
So it is no wonder that we often feel a deep connection to those we meet along the way. Travel represents arising hopes, deep feelings of thankfulness, dreams come true, new journeys, and a chance for life-altering perspective.
But here’s the secret: we naturally seek to find ourselves reflected in another’s story. As we listen, our ears are pealed for one thing: to be sold a story that matches the very same dream that fits our internal travel narrative.
When you leave your story open-ended enough that others can imagine themselves in your place, you’ve sold them a close and reachable goal. Without, you’ve all but told them to go look someplace else to fulfill their dreams. So while using stories in your branding are used to connect and build trust, they’re also the reason your readers can justify spending on that dream travel scenario their mind envisioned so many times before.
Here are 13 compelling inspirational quotes that reinforce the benefits of storytelling in your travel brand:
1. “Storytelling is the most powerful way to put ideas into the world.”– Robert McKee
My reflection: Whatever it is you hope to achieve in your travel business, it started first as an idea. Now begin selling it backed with a good story and see how quickly people gather.
2. “Give something of meaning to your audience by inspiring, engaging, and educating them with story. Stop marketing. Start storytelling.”–Laura Holloway
My reflection: You cannot successfully connect with travelers who do not feel they know you. Start by telling your journey. If you skip the story, you’ll miss the sale.
3. “Marketing is no longer about the stuff that you make, but about the stories you tell.”– Seth Godin
My reflection: Without a story, your travel tour, accommodation, vacation package, etc. is just one more option in a sea of options.
4. “You’re never going to kill storytelling because it’s built into the human plan. We come with it.”–Margaret Atwood
My reflection: Storytelling isn’t just a method of communication—it’s a tool for connection that potential clients will remember, internalize, and act upon. You can’t go wrong by telling a story!
5. “Story is a yearning meeting an obstacle.”– Robert Olen Butler
My reflection: Provoke yearning, make sure you are the solution that solves the obstacle.
6. “Sometimes reality is too complex. Stories give it form.”– Jean Luc Godard
My reflection: The easiest way to break a barrier is through simplifying the concept. If you can identify a traveler’s dream, you have the power to influence it.
7. “You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.”– Erin Morgenstern
My reflection: Your story can impact others’ stories. You never know how someone will feel moved by your travels.
8. “The world is shaped by two things – stories told and the memories they leave behind.”– Vera Nazarian
My reflection: Travelers aren’t buying from “you,” they’re buying because you sold them something memorable that they now want for themselves.
9. At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”– Melinda Partin
My reflection: Travel sets fire to emotions, be there to fan those flames.
10. “Stories constitute the single most powerful weapon in a leader’s arsenal.”–Dr. Howard Gardner
My reflection: If you want to be seen as a leader in your industry, connect with travelers through your stories. They often reveal your rapport, trust, and expertise- all qualities found in leaders.
11. “There’s always room for a story that can transport people to another place.”– J.K. Rowling
My reflection: Craft your stories to take travelers on a journey.
12. “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”– Jonathan Gottschall
My reflection: Be the dream powerful enough for travelers to turn into reality.
13. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”— Jimmy Neil Smith
My reflection: Your travel stories will influence purchasing power for those who can see themselves in your journey.
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