What *Exactly* A Travel Copywriter Is And Why You Might Consider One For Your Travel Business

As you know, just about every single market is oversaturated. And not to get too Debbie Downer on you, but especially so is the travel industry.

It takes A LOT to stand out from the rest. You need consistency, trust, and personality to persuade your audience that you are, without a doubt, better than your competitors. 

That starts with thoughtful and strategic messaging. And comes when you learn to speak about the specific interests and benefits each individual on your site is looking for. So how exactly do you show them that you can be entrusted with their travels, money, and time? When you tie promises to an irresistible offer.

But for many, conveying *one-of-a-kind, tailored, super special* offers through words is hard.

And that’s where travel copywriters come in! We live, breathe, and seek travel just like you do AND know our way around words. We know exactly what your customers want to be sold on because it’s the exact thing we also look to be sold on. 

Let’s discuss specifically what a travel copywriter is and if hiring one for your travel business may be just what you need.

What Does a Travel Copywriter do?

By definition, a travel copywriter is a specialized writer who creates engaging content specifically for the travel and tourism industry with the goal of tempting audiences to explore alluring destinations, book “once in a lifetime” trips, or engage with travel-related gotta-have-it products and services. They fuse imaginative storytelling with marketing strategies to draw out emotions, build brand identity, and ultimately drive sales.

PHEW.

In other words, the goal of a copywriter is to effectively show your readers that they should choose you, and only you.

Through a carefully-tailored strategy with lots of research, SEO, understanding your ideal client’s deepest desires, followed by lots of the right words, we approach them with an offer that feels like you’re speaking directly to them as an individual, not as a crowd.

You’re excited, now they’re excited, next it’s time to take action!

So how does a travel copywriter understand your brand enough to do that? I start off with asking you lotsss of questions like: what type of people do you want to reach? What kind of traveling do they like to do? How do they like to spend their time and money once they’re on their holidays, trips, and, vacations?

After I gather these answers, I can zero in on their specific interests.

Next, I get to work on doing lots of research. I want to understand your target audience’s habits, budget, time flexibilities, etc. so that your business checks all their boxes. 

After I am confident I understand your personality (which will become your branding voice), business, and ideal clients, I get to work writing. I’ll work to spin your knowledge and expertise together to create incredible sounding solutions. 

And after we edit and fine-tune, you’ll have clear, concise, and convincing copy!

Why You should Consider Someone Who Works within Your Niche

You want to work with someone who understands not only you, but your scope of business.

You cannot reach the right people without speaking their language and without understanding their needs. That would be like trying to sell a relaxing resort-type stay to 21-year-old college students who need cheap accommodation and a rowdy time. See why it’s important to get it right? If you cannot connect with their needs, you’ve already lost their sale.  

You need someone who understands your business enough to appeal to each individual person who comes across your business. That is a good reason why it’s best to work with someone who already understands travel through first-hand experience, as opposed to a copywriter who covers many niches. 

As for my credentials, for the past 10 years, I’ve been weaving travel and writing together which has allowed me to work with those who also wish to wander. I help travel bloggers and influencers, retreat planners and hosts, travel event planners, luxury travel brands, travel agencies, tour guides, car rentals, cruise lines, airlines, vacation rentals (including hotel, Airbnb, and VRBO), and business owners who market a travel-related product or service, and help to position their offers as the ultimate answer to traveler’s dreams. I bring your vision and voice to life by crafting copy that moves your dream clients into action.

How to Know when You’re Ready to Consider Adding a Travel Copywriter to Your Team

Well, if you’re here and you’ve made it this far, chances are, I’m either really good at writing, or you’re interested in hiring a travel copywriter. I’ll assume it’s the latter. So let’s go over some indicators:

• You want to cry every single time you get started but can’t finish. I hear you. Trying to tackle a task that you can never seem to complete (or if you do, you doubt your work), is a really sucky feeling. You feel the anxiety kick in every time you realize another day has passed without making good progress on your writing tasks, you feel like you’re just copying what everyone else in the industry is saying, and you can’t seem to manage to sell your own unique spin and offers in a compelling way.
• You’ve tried the DIY approach but still feel the gaping gap between the content you have and the copy you know you need to stand a chance against your competitors.
• You are ready to start showing up as the best version of yourself and give your audience that version too. No worries if you do not have the time or expertise to complete your list of never-ending projects. That’s why copywriters exist. And with the right one, you’ll be taking huge sighs of relief in no time while your copy works for you continuously – even while you’re sleeping, off enjoying yourself, and doing more things your newfound time.      
• You have the budget. Hiring a copywriter is an investment. But it pays for itself a million times over not only with more sales, but though confidence and that you’re showing up as an established leader in your niche. 

How I Can Help Your Travel Business

1. Blog posts- did you know blogging is still one of the best ways to attract organic reach to your website? But without proper understanding of how to conduct research, use SEO strategies, and fuse in natural calls to action, blogging is just content writing. And while that’s great for building trust and loyalty, it wont generate sales. My approach is to blend copywriting along with creative writing, so that while your blog posts are informing and entertaining, they’re also working hard to bring your readers into a sense of excitement about what you’re selling. 
2. Newsletters- You’ve heard it said that newsletters are the key to marketing success for your business. I’ll craft weekly newsletters that will have your subscribers loyally coming back for the good stuff. 
3. Travel and retreat itineraries- Let’s put a competitive edge on writing your itineraries. By the end you’ll have alluring and well thought out plans that are so appealing and fun that no one will be reasonably able to refuse.
4. Product and service pages- Whatever you’re selling, you have to know how to do it right. You have a brilliant offer- but so does everyone else. You have to know how to market it in a way that is unique and stands out from the rest. So how do you do that? You focus on how it benefits your readers. When you come at it from that angle, you’ll get a lot more yesses.